During the 80’s, the company began gluing the wired foot to the felt base to keep the base from slipping out. The famous Annalee head logo was added to the tags. By the 1980’s, the company started to focus more and more on doll designs for the holiday season. The early 1980’s saw the introduction of a Halloween line and a Thanksgiving line in 1985. The Annalee museum opened in Meredith, NH in 1983.